AGENCY

Obelisk Sports Agency generates revenue for professional athletes and for events businesses by creating and managing tailored and targeted sponsor packages

Support

At Obelisk we make it our business to understand the profile, objectives and ethos of our clients: be they an individual sportsperson or a large business. We value trust and collaboration, and work to build and manage long-term partnerships. For us, business is personal.

Sponsorship

At Obelisk, we do not confuse sponsorship with philanthropy. Sponsors are only approached when we are confident they will achieve significant commercial returns.

We are also aware that sponsorship should not be confused with advertising; sponsorship may not always communicate specific product attributes, nor can it stand alone.

We want the sponsor and the beneficiary to become synonymous through their partnership, so that encountering the brand will trigger event-linked associations. We believe the best effects are achieved when there is a clear brand affinity between the two parties.

However, we have found that ‘brands with a difference’ can still benefit, in terms of memory effect, if we successfully articulate the rationale for the sponsorship to the audience.

Guidance

With each project we build a definite, strategic plan to ensure synergy between marketing, press and public relations, and ensure objectives and target audiences are clearly defined. Then we continuously evaluate and improve campaigns to ensure that we stay on track for success.