Define your brand.

Secure Your Legacy.

Obelisk (Noun) Obe•E•Lisk
A tall stone column with four sloping sides,
made to honour a special person or event.

Sport is unpredictable.
Everything else shouldn’t be.

We structure performance risk, unlock commercial value and deliver everything around it.

Obelisk Sports works with organisations, brands and athletes across European sport to structure financial risk, build commercial partnerships and deliver the support that makes performance possible. Founded by a golf tournament professional with twenty years inside the game, we created solutions that didn’t exist, because we knew first-hand what was missing. Whether you’re a club carrying uninsured bonus exposure, a sponsor looking to structure a smarter deal, or an athlete protecting your earning potential, we bring the financial rigour and commercial creativity to make sport work better for everyone involved.

Working alongside
trusted by:

Our Services:

Talent

Managing and developing elite athletes through personalised career guidance, contract negotiation, brand building, and performance-linked earning structures, including bespoke insurance-backed solutions.
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Performance Risk

Helping athletes, clubs, and partners navigate uncertainty with bespoke, fully underwritten insurance solutions - protecting budgets, incentivising performance, and unlocking opportunities that would otherwise stall.
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Brand

Crafting authentic sports brands that resonate with fans and partners, combining strategy, creative storytelling, and content production through our sister agency, Merlin Media.
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Property

Maximising the value of sports properties with strategic sponsorship, activation, and rights management - including performance-based structures that enable long-term, mutually beneficial partnerships.
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Concierge

Delivering premium, personalised lifestyle, travel, and operational support, from daily logistics to event access, hospitality, and holistic wellness services.
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Merlin Media Agency

Our sister agency provides full-service media, content, and influencer solutions, producing high-quality storytelling that amplifies brands, properties, and talent.
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