About.

We didn't build Obelisk from the outside, we built it from the inside.

Founded by people who spent decades inside professional sport, we exist to close the gap between what sport earns and what it's worth. Through four specialist divisions — Performance Risk, Talent, Brand and Property, and our sister agency Merlin Media, we deliver tailored solutions built around one belief: that the infrastructure around sport should be as sophisticated as the sport itself.

Jason Kelly – Founder

Golf tournament professional for 20 years.

Managing Director,
Obelisk Sports.

Speak with Jason

Founded from the inside.

Obelisk Sports was founded by Jason Kelly, a golf tournament professional for 20 years, who spent two decades on the inside of professional sport watching the same gap appear repeatedly.

Athletes, clubs and sponsors carrying enormous financial exposure to performance outcomes they cannot control, with no structured protection. Obelisk was built to change that, creating solutions that benefit everyone simultaneously. Performance risk products that give organisations financial certainty, give sponsors predictable costs and give athletes income security. Win-win structures that simply don’t exist anywhere else in European sport.

In operation since 2020. Active across performance risk solutions, athlete management, brand partnerships and concierge services. We consult to Game Point Capital, whose partners include the Premier League, NHL, NBA, MLB, ATP Tour, PGA Tour, DP World Tour and the Olympics, to bring these bespoke performance outcome solutions to European sport.

What connects everything we do is a belief that the financial and commercial infrastructure around sport should be as sophisticated as the performance infrastructure. It isn’t yet. That’s the opportunity.

“We believe the right financial structure is a win for everyone involved. If your organisation carries performance outcome exposure, let’s structure it properly”
– Jason Kelly

Our Values

At Obelisk Sports, our core values are ingrained in every aspect of our operations. TRUST, INTEGRITY, RELIABILITY, and FLEXIBILITY are not just words; they form the very DNA of our operating ethos.

Trust.

We understand that trust is the foundation of any successful relationship, which is why we prioritise building and maintaining trust with our clients, partners, and team members alike.

Integrity.

Integrity guides our actions, ensuring that we always operate ethically and transparently, even when faced with difficult decisions.

Reliability.

Reliability is paramount in our commitment to delivering exceptional service and results consistently. We strive to be a dependable partner that our clients can rely on, no matter the circumstances.

Flexibility.

Flexibility allows us to adapt to the ever-changing needs of our clients and the industry, ensuring that we can navigate challenges and seize opportunities with agility and efficiency

Together, these core values shape our approach to every project, partnership, and interaction, driving us to uphold the highest standards of professionalism and excellence. At Obelisk, our values are not just words on a page; they are the guiding principles that define who we are and how we operate.