Brand.
We don’t just activate partnerships, we structure them financially.
Obelisk works with brands who want their investment in sport to go further. Through Game Point Capital we insure performance elements within deals, allowing brands to commit to larger partnerships with certainty, grow with the success of the property, and enjoy the full benefits of their partner’s journey. Longer, deeper partnerships built around shared ambition.
Our Strategic Process for Building Strong, Enduring Brands
1. Tactics
Our journey begins by deeply understanding your goals and challenges, analysing your brand, audience, market, and competitors. Together, we identify the best actions and rights holders to achieve your objectives, crafting a personalised strategy. This includes brainstorming compelling stories and selecting the right platforms to convey your message effectively.
2. Implementation
We bring ideas to life, crafting engaging content and digital experiences. With our expertise in sports partnerships and extensive analytics, we specialise in developing proposals that highlight sponsorship benefits which stand out from the competition.
3. Magnification
We use audience insights to activate across channels, reaching the right audience at the right time and place. Our pricing and packages are tailored to success factors and KPIs, guided by brand metrics. We blend big ideas with effective media planning for comprehensive coverage, from overall rights delivery to PR and event planning.
4. Evaluation
We measure what matters, using agreed KPIs to assess performance against shared objectives and provide clear reporting on ROI, audience reach and commercial return. For performance-based structures, we monitor milestones and manage the insurance process if bonuses are triggered, ensuring outcomes remain seamless. This is how partnerships improve over time rather than simply renew.
