Performance Risk.

When performance is unpredictable, your finances don't have to be.

Sport is unpredictable, and that's what makes it compelling. But for organisations, brands and athletes it also creates real financial uncertainty. Through our partnership with Game Point Capital, a regulated insurance intermediary, we provide bespoke solutions that directly link on-field results to off-field financial outcomes stabilising budgets, reducing risk and unlocking greater upside.
In partnership with

Identify.

Identify exposure

bonuses, relegation, sponsorship gaps

Structure.

Structure the financial model

Bespoke to your numbers

Transfer.

Transfer risk via insurance

Game Point Capital

Turning Performance Into Predictability

1. Why It Matters

From seasonal volatility to performance-based bonuses, the financial side of sport can swing dramatically.

We help you bridge that gap – ensuring your commercial and sporting ambitions align sustainably.

We’re built to move quicker than traditional channels, creating bespoke, flexible insurance-backed solutions that can fit almost any challenge or opportunity in sport.

2. Our Areas of Focus

We help clubs and teams manage performance-related exposure by offsetting achievement-based bonuses, protecting revenue from underperformance, and improving budget certainty through stable incentive structures.

For sponsors and partners, we create flexible, results-driven agreements that increase upside, maintain cost control, and protect performance-linked payments and activation triggers. Our insured structures also help close negotiation gaps across partnerships.

We also support agents, federations, and brands by aligning incentives through measurable, insurable reward systems that encourage success without adding risk. With direct underwriting expertise, we deliver tailored solutions quickly, even in more complex scenarios.

3. Our Solutions

Every solution we build is bespoke — priced against your specific contracts, your performance history and your exact exposure. What follows is a guide to the structures we use most frequently. If your situation does not fit neatly into any of these categories, that is not a problem. If it has a performance dimension, we can model it.

Bonus Insurance — For OrganisationsOptimising Incentive Packages — For OrganisationsRelegation and Underperformance Cover — For OrganisationsManager and Staff Buyout Insurance — For OrganisationsPerformance-Based Sponsorship — Bridging the GapHow It Works in Practice — The Promotion ScenarioMulti-Year Scalable Sponsorships — Growing TogetherPrize Money Guarantee — For AthletesBespoke Solutions — Across All Sports

4. How It Works

Our approach is simple, compliant, and effective. We begin by understanding where performance volatility creates financial risk or opportunity within your organisation.

From there, we connect you directly with the authorised team at Game Point Capital, ensuring you engage with the specialists who manage all regulated discussions, pricing, and policies.

This streamlined process delivers transparency, speed, and full regulatory confidence. It gives your organisation access to advanced, performance-based risk tools without added complexity or delay.

5. Why Obelisk + Game Point

Built for the pace of modern sport, we combine deep knowledge of sports finance and performance dynamics with the ability to work faster and more flexibly than traditional insurance routes.

Our solutions are tailored to fit almost any performance or financial scenario. Through our partnership with a regulated intermediary, we deliver innovative, data-driven coverage backed by genuine underwriting expertise.

With proven experience linking clubs, sponsors, and capital markets, we help organisations operate confidently in an environment where results and revenues are always shifting.

Case Study — How it works in practice

The following is a hypothetical scenario based on real market pricing and structures used by Game Point Capital.

A Championship Club — Promotion Bonus Insurance

A Championship club carries £4.2m in performance-linked bonus obligations across player and coaching staff contracts. Promotion to the Premier League would trigger the full amount — at precisely the moment cash flow is under its greatest pressure.

Pre-season, Obelisk and Game Point Capital model the club’s exact exposure and structure a bonus insurance policy. The annual premium: £420,000 — representing 10% of total exposure.

The club enters the season knowing its maximum cost is fixed regardless of outcome. When promotion is secured, Game Point Capital reimburses the full £4.2m within 14 days. The club enters the Premier League with cash reserves intact and commercial relationships already structured for the step up.

Total cost of certainty: £420,000. Total liability transferred: £4.2m.

Need More Information?

For more information on how it works, including case studies and product detail, please download our Performance Risk deck.

Bonus Insurance
— For Organisations

Every professional organisation carries performance-linked bonus obligations — promotion, cup success, European qualification. When those targets are hit, the bill arrives, often significantly.

Bonus insurance lets you pay a fixed annual premium and transfer the liability entirely. When bonuses are triggered, Game Point Capital reimburses in full.

Budget with certainty. Free up cash reserves. Align interests across the organisation.

Multi-Year Scalable Sponsorships
— Growing Together

Sponsors commit to partnerships that scale with the organisation’s success, Championship fees today, with pre-agreed step-ups on promotion, top-half finish or European qualification. Each step-up insured so total commitment is always known.

Sponsors get in at ground level and hold their rights as the club grows. Organisations secure committed long-term partners with a direct financial incentive to back their ambitions.

Optimising Incentive Packages
— For Organisations

Can’t compete on base salary alone? Bonus insurance changes the negotiation entirely.

Insure a performance bonus and offer compensation packages with significantly greater upside,  at a total cost lower than raising the base. The employee earns more if they deliver. The organisation fixes its maximum cost.

This is how smaller clubs compete with larger ones for talent, not by matching salaries, but by structuring smarter deals.

Relegation and Underperformance Cover
— For Organisations

Insure against the financial losses linked to relegation, missed promotion or failure to qualify for Europe. If agreed performance metrics aren’t met, a pre-agreed payout is made to the organisation.

A risk retention of 15–20% is typically required. The structure can be tailored to wage cascade costs, commercial partner shortfalls or total revenue impact.

Manager and Staff Buyout Insurance
— For Organisations

Buyout clauses represent one of the most significant uninsured liabilities an organisation carries. The sums routinely in the millions at Championship level can arrive with no warning and no budget provision.

Buyout insurance turns an enormous, unpredictable cash event into a manageable annual premium. Make key management decisions without fear of budget shock and use it as a recruitment enabler to approach staff currently under contract elsewhere.

Performance-Based Sponsorship
— Bridging the Gap

Deals stall because budgets don’t align at the point of negotiation, not because the partnership doesn’t make sense.

We structure deals with a lower guaranteed base and meaningful performance-linked bonuses, insured so the sponsor’s total cost remains fixed. Sponsors access properties they couldn’t previously afford. Properties earn what they deserve when they deliver.

A true win for everyone.

How It Works in Practice
— The Promotion Scenario

A Championship club sponsor wants Premier League rights but can’t commit to Premier League fees upfront. Pre-season, Obelisk and Game Point price the insurance on the step-up in rights fees triggered by promotion.

The sponsor insures that amount for a fraction of the potential payout. The club gets a committed partner with genuine skin in the game. The sponsor gets full Premier League rights in year two at a cost planned from day one.

No renegotiation. No awkward conversation. No missed opportunity.

Prize Money Guarantee
— For Athletes

A touring professional’s costs are fixed. Their income isn’t. One difficult season can unravel years of careful financial planning.

We offer an upfront cash payment at the start of the season in exchange for a share of official prize money above an agreed performance hurdle. If earnings fall short, the player keeps the upfront payment in full, no repayment, no conditions, complete downside protection. If they perform, the upside is shared.

The payment, hurdle and share percentage are all negotiable, structured around the individual player’s earnings history and trajectory. This product does not yet exist anywhere else in professional sport.

Bespoke Solutions
— Across All Sports

The products in our solutions are the structures we use most frequently. They are not an exhaustive list.

Our solutions are active across football, golf, tennis and Formula One, and we are happy to quote wherever there is a performance dimension to the outcome. If your organisation has a financial concern tied to performance, however unusual or complex, we can model it, price it accurately and have a bespoke solution in front of you within days.