Property.

We don't just sell sponsorship, we redesign how it's priced and delivered.

Obelisk works with rights-holders who know their commercial assets are worth more than they're currently earning. We close the gap through bespoke sponsorship strategy and financially structured deals, giving sponsors the certainty to commit to larger partnerships, while properties earn what they deserve.

How We Create, Elevate, and Manage Premier Sporting Entities

1. Tactics

Our journey begins by deeply understanding your goals and challenges, analysing your brand, audience, market, and competitors. Together, we identify the best actions and rights holders to achieve your objectives, crafting a personalised strategy. This includes brainstorming compelling stories and selecting the right platforms to convey your message effectively.

2. Implementation

We bring ideas to life, crafting engaging content and digital experiences. With our expertise in sports partnerships and extensive analytics, we specialise in developing proposals that highlight sponsorship benefits which stand out from the competition.

3. Magnification

We use audience insights to activate across channels, reaching the right audience at the right time and place. Our pricing and packages are tailored to success factors and KPIs, guided by brand metrics. We blend big ideas with effective media planning for comprehensive coverage, from overall rights delivery to PR and event planning.

4. Evaluation

We track every partnership against agreed commercial objectives. For performance-based structures, we monitor milestones such as promotion, league position, cup progress and European qualification, and manage claims if step-up fees are triggered. When success is achieved, rewards flow smoothly, strengthening the sponsor relationship and setting up the next negotiation from a position of proven, shared success.